We're Sarah and Rachel. We're here to help you rebrand with clarity and confidence
Our Rebrand Right story
We've worked together to strengthen brands and marketing for over 20 years.
From our first project together, managing the global rebrand of EY at Landor, we became firm friends and brilliant collaborators.
We've supported close to 100 leading brands across the A-Z of industries as marketing leaders and advisors.
But for a long time we felt a strong sense of imposter syndrome.
Maybe you feel a bit like this too?
You're not alone.
A third of all marketers rate their brand-building knowledge as average to very poor and only 21% rate it as excellent.
In our hundreds of conversations with marketers and consultants we know that imposter syndrome is really common, even for people in senior roles.
And leading a rebrand can trigger it badly.
Because rebranding is not just about doing better marketing or redoing a brand identity. It requires a holistic marketing skillset.
You have to know what actually needs to change and why, then identify the right brand strategy and implement it across the whole organization, experiences and marketing.
This is what rebranding means to us and this is what we cover in our book and upcoming course. Whether you call it reinvigorating, refreshing, revolutionizing or rejuvenating the brand, it’s about making positive changes to your brand to drive business growth.
And we're here to help you excel at it.
Why we're doing this
We felt it was time for us to share the things we’ve learnt the hard way – so you can do it more easily. We’re sick of hearing marketers being disparaged – we know how hard you work, how much you care, and how much you want to contribute to the business and the people you work for, and with. Your customers, your team, your leadership.
We want you to feel in control and fully equipped to lead a rebrand. We want you to know how to guide the organization through the changes needed to achieve the growth you’re looking for. We want you to know how to get leadership buy-in on the journey and how to get the best from your agency relationships.
We want you to understand what ‘good’ looks like and what ‘realistic results’ are. We want you in the boardroom confidently justifying the changes and investment needed.
Because here’s the thing – you should be one of the most valuable people on your leadership team. Brands contribute on average 19.5% and in many cases well over 50% of enterprise value. The impact you can have with a rebrand is huge.
We’ve also had enough of only hearing men’s voices in the branding expert space. Particularly the ones that tell you you’re getting it all wrong.
We’re not fans of ‘experts’ who berate marketers for not being good at their jobs. We all do the best we can with the knowledge we have. When we talk about rebranding right, we mean helping you get it right for your brand.
So let's get started together.
Want to know more about us? We're flattered
Here's a bit more on our extensive brand building experience.
CMO and Strategist
Rachel has contributed to B2B and B2C business transformations across many industries, all over the world. Sometimes she does it by advising, sometimes by taking on the role of chief brand officer or marketing leader. All her work has come through client recommendations.
She'd never heard of brand until in her first job she helped the General Counsel value the business’s intangible assets. Fascinated, Rachel decided to pursue a career repositioning brands to improve their impact and drive fresh growth.
Rachel has a reputation for strategic thinking, creativity and pragmatism. Her positivity and infectious energy galvanise those around her and drive collaboration.
Rachel is partially deaf, having survived a brain tumour. Brought up in Edinburgh, she moved to London for a year in 1999; she still lives there with her husband and two sons.
Brand Strategist & Founder of Brand Strategy Academy
Sarah’s career as a brand strategist began on the prestigious WPP Fellowship programme. She learnt her craft working with B2B and B2C Fortune 500 companies, and has supported clients on 57 rebrands, across the A to Z of industries.
After a decade as an agency strategist, she conducted a study of the 181 most valuable brands to get behind the jargon and to a simpler model that helps marketers better connect brands to business growth.
This ability to bring clarity to brand strategy, think creatively and unite employees and customers through her work has won her innumerable fans.
She established her online course, Brand Strategy Academy, to equip marketers, strategists, designers and copywriters with the skills and tools to confidently help the brands they work with.
She lives near London with her husband and two children, speaks rusty Japanese and travels as often as she can.
Some of the brands we've worked with include:
