The 5 reasons rebrands go wrong - and how to get it right

The Rebrand Right masterclass

Watch this free masterclass from the authors of Rebrand Right - how to refresh your brand and marketing to grow your business. Having worked on strengthening over 90 brands across the A to Z of industries, they've honestly seen it all - the successes and the failures. They had to learn how to rebrand right the hard way - and want to make it much easier for you.

Here's three more ways to learn how to Rebrand Right

Dive into the book

Pete Markey, CMO of Boots and Marketing Week's Marketer of the Year calls it the "definitive guide" to rebranding.

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Take the CRED quiz

Assess how strong your brand is against the four brand factors that drive business growth.

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Take Sarah's course

Become brand strategy confident with Sarah's Brand Strategy Academy course. Beat the jargon and learn a clear step-by-step process with all the tools to create a world-class brand strategy for your business.

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What we cover in the book

Rebrand Right is a practical guide to help you diagnose, then define and deliver changes to your brand, marketing and experience to grow your business.

Start by understanding the four brand factors that drive growth and diagnose where your problem really lies. Then work your way through step by step - from brand strategy to identity, marketing, implementation and experience.

Based on 50 years of experience on close to 100 B2B and B2C brands, this is the definitive guide to modern rebranding.

Here's an overview of what we cover:

Understand what's going wrong

In Part 1, ‘Diagnose’, we explain the four factors you control that underpin how brand changes drive growth (chapter 1).

We then show you how to diagnose and present what’s really wrong with your brand, assessed against these four factors, to get buy-in for the changes that are needed (chapter 2).

Create the right strategy and identity

In Part 2, ‘Define’, we explain how to create a brand strategy that ditches the jargon and actually engages the organization (chapter 3). Then we cover how to develop a brand identity that stands out, inspires creativity and works cohesively - moving away from typical guidelines to a better approach that inspires all users (chapter 4).

Engage everyone to drive brand to demand

In Part 3, ‘Deliver’, we explain how to engage the whole organization with the strategy to improve the buyer and employee experience (chapter 5), how to craft a marketing strategy that drives brand to demand to revenue (chapter 6), and how to measure the impact of your changes and keep the momentum going (chapter 7).

Get your copy here

“If you’re looking for a definitive guide on how to help your business grow
through effective brand management and strategy then look no further.”

Pete Markey, CMO, Boots, Marketing Week’s Marketer of the Year 2023

"This is the book I wish I’d had earlier in my career. It’s a faultless, foolproof guide to anyone considering a rebrand, brimming with obvious experience, relatable examples and practical steps to follow."

Marisa Kacary, CMO, WilsonHCG

“Contains what you need to define, build, and maintain a brand that resonates with your key audiences and delivers on business objectives.
One of those essential ‘book buddies’ you’ll keep with you for a very long time.”

Leo McCloskey, VP Marketing, Echodyne Corp.

"Effective marketing teams need a playbook to establish a common understanding of brand strategy, but more critically, a practical methodology to implement the grand vision. This is the first book to do both and will be indispensable for any organization."

Anil Gadre, Advisor & CMO

"A step-by-step guide to rebranding the organisation in a cohesive, holistic way,
in support of business growth.

A must for any business bookshelf!”

Amanda Jobbins, CMO, Vodafone Business

MEET THE AUTHORS AND SPEAKERS

We're Rachel & Sarah

We've dedicated our careers to strengthening brands. Close to 100 at last count across the A-Z of industries. We've worked as marketing leaders and brand strategists in some of the world's largest businesses and branding agencies. But in the early days we weren't always sure we were making the right changes to drive business growth.

What we always wanted was a clear, step-by-step process identifying why and how to make successful changes to a brand within a business, with all its politics, idiosyncrasies and resistance to change. But we’ve had to figure this out ourselves – the hard way.

We hope this masterclass will make it easier for you. It’s really clear and practical. It draws on our breadth and depth of brand-building experience and the latest thought-leadership on how brands actually help businesses grow. It shares specific and practical details of what goes wrong and how you can get it right.