Order Rebrand Right - how to refresh your brand and marketing to grow your business from your favourite bookseller
Here's a selection of some of the places you can order Rebrand Right from. Â We love an independent bookshop so do reach out to your favourite one to see if they also stock it.Â
What you will learn in Rebrand Right
Rebrand Right is a practical guide to help you diagnose, then define and deliver changes to your brand, marketing and experience to grow your business.
Start by understanding the four brand factors that drive growth and diagnose where your problem really lies. Then work your way through step by step - from brand strategy to identity, marketing, implementation and experience.
Based on 50 years of experience on close to 100 B2B and B2C brands, this is the definitive guide to modern rebranding.
Here's an overview of what we cover:
Understand what's going wrong
In Part 1, âDiagnoseâ, we explain the four factors you control that underpin how brand changes drive growth (chapter 1).
We then show you how to diagnose and present whatâs really wrong with your brand, assessed against these four factors, to get buy-in for the changes that are needed (chapter 2).
Create the right strategy and identity
In Part 2, âDefineâ, we explain how to create a brand strategy that ditches the jargon and actually engages the organization (chapter 3).  Then we cover how to develop a brand identity that stands out, inspires creativity and works cohesively - moving away from typical guidelines to a better approach that inspires all users (chapter 4).
Engage everyone to drive brand to demandÂ
In Part 3, âDeliverâ, we explain how to engage the whole organization with the strategy to improve the buyer and employee experience (chapter 5), how to craft a marketing strategy that drives brand to demand to revenue (chapter 6), and how to measure the impact of your changes and keep the momentum going (chapter 7).
MEET THE AUTHORS
We're Rachel & Sarah
We've dedicated our careers to strengthening brands. Close to 100 at last count across the A-Z of industries. We've worked as marketing leaders and brand strategists in some of the world's largest businesses and branding agencies. But in the early days we weren't always sure we were making the right changes to drive business growth.
What we always wanted was a clear, step-by-step process identifying why and how to make successful changes to a brand within a business, with all its politics, idiosyncrasies and resistance to change. But weâve had to figure this out ourselves â the hard way.
We hope this book will make it easier for you. Itâs really clear and practical. It draws on our breadth and depth of brand-building experience and the latest thought-leadership on how brands actually help businesses grow. It shares specific and practical details of how to diagnose, define and deliver your rebrand.
