Learn the four brand factors that drive business growth

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“If you’re looking for a definitive guide on how to help your business grow
through effective brand management and strategy then look no further.”

Pete Markey, CMO, Boots, Marketing Week’s Marketer of the Year 2023

"This is the book I wish I’d had earlier in my career. It’s a faultless, foolproof guide to anyone considering a rebrand, brimming with obvious experience, relatable examples and practical steps to follow."

Marisa Kacary, CMO, WilsonHCG

“Contains what you need to define, build, and maintain a brand that resonates with your key audiences and delivers on business objectives.
One of those essential ‘book buddies’ you’ll keep with you for a very long time.”

Leo McCloskey, CMO, Echodyne Corp.

"Effective marketing teams need a playbook to establish a common understanding of brand strategy, but more critically, a practical methodology to implement the grand vision. This is the first book to do both and will be indispensable for any organization."

Anil Gadre, Advisor & CMO

"A step-by-step guide to rebranding the organisation in a cohesive, holistic way,
in support of business growth.

A must for any business bookshelf!”

Amanda Jobbins, CMO, Vodafone Business